The British programme Dragon's Den is primarily known for entrepreneurs making business pitches to investors.
A pitch is a concise presentation explaining a product or service, the company's progress, the funding required and the ownership share offered. The entrepreneurs must also answer questions about sales, costs, competition and future plans.
The investors are often called Dragons, and their questioning can expose weaknesses in a company's valuation or business model. A strong presentation alone is not enough: the numbers and the entrepreneur's ability to execute are central to the decision.
Dragon's Den is therefore different from a general talent competition. Its contestants are business founders or representatives seeking capital, and the desired outcome is a commercial investment rather than a performance contract or prize selected by public voting.