What is the birth name of Levi Roots, the Reggae Reggae Sauce entrepreneur featured on Dragon's Den?

Levi Roots, the Reggae Reggae Sauce entrepreneur featured on Dragon's Den, was born Keith Valentine Graham.

Levi Roots is a professional and stage name used by the Jamaican-British musician, chef and entrepreneur. He became nationally famous in the United Kingdom after pitching his sauce business on Dragon's Den in 2007 and securing a route toward commercial investment.

The name “Levi Roots” reflects his public identity as a reggae performer and food entrepreneur, while Keith Valentine Graham is the name recorded in biographical sources. This distinction is useful because quiz answers may otherwise give the brand name, the stage name or the entrepreneur's legal name interchangeably.

Roots went on to develop a range of sauces and other Caribbean food products. His Dragon's Den appearance is remembered not only for the product but also for the musical performance used to introduce it, which helped distinguish the pitch from conventional business presentations.