What is the birth name of Levi Roots, the entrepreneur who appeared on BBC's Dragon's Den?

The birth name of Levi Roots, the entrepreneur who appeared on BBC's Dragon's Den, is Keith Valentine Graham.

Roots is the professional name of the Jamaican-British musician, chef and entrepreneur who became nationally known after presenting Reggae Reggae Sauce on Dragon's Den. His public identity combines food, music and Caribbean cultural influences, so many audiences know him primarily by his stage name.

He was born in Jamaica and moved to the United Kingdom as a child. Before the sauce business became prominent, he worked as a musician and performed reggae music. His food brand grew from selling sauce made from a family recipe at events and festivals.

The name is sometimes written incorrectly as “Keith Graham” or treated as a nickname without a documented full name. The longer form, Keith Valentine Graham, is the name given in biographical references. His Dragon's Den appearance helped introduce the brand to a much wider audience.