What is the address of Balenciaga's first Paris salon?

Balenciaga’s first Paris salon was at 10 Avenue George V. Cristóbal Balenciaga opened the Paris couture house there in August 1937 after the Spanish Civil War forced him to leave Spain.

The address became closely tied to the identity of the house. Balenciaga’s first Paris fashion show presented designs influenced by the Spanish Renaissance, and the brand achieved rapid recognition among Parisian critics and elite clients. The location also inspired the name of Le Dix, Balenciaga’s first perfume, launched in 1947.

The address should not be confused with other famous Paris fashion streets. Avenue Montaigne and Rue de la Paix were important luxury-fashion locations, but neither was Balenciaga’s first Paris salon. The house remained at 10 Avenue George V until Cristóbal Balenciaga closed his couture business in 1968.