Levi Roots's real first name is Keith.
Levi Roots is the stage name of British-Jamaican musician and entrepreneur Keith Valentine Graham. He became widely known to television audiences after pitching Reggae Reggae Sauce on Dragon's Den in 2007.
The name Levi Roots had already been used in his music career, and it became the public identity of his food business. The sauce brand connected his Caribbean heritage, music persona and cooking background.
People sometimes remember only the surname Graham or mistake Levi Roots for his legal name. The specific answer asked for here is Keith, while his full birth name is Keith Valentine Graham.