What global McDonald's slogan, introduced in 2003, uses the phrase “I'm Lovin'”?

McDonald's global slogan introduced in 2003 was “I'm Lovin' It.”

The campaign was launched internationally in 2003 and used the phrase alongside the “ba da ba ba ba” musical hook. It was designed as a unified global branding platform, while local markets could adapt the advertising and languages around the central line.

The campaign marked a move toward a more contemporary, upbeat identity. Rather than describing a specific menu item or service feature, the slogan emphasized a personal emotional reaction to the McDonald's experience.

The phrase is sometimes mistakenly dated to the 1990s because McDonald's had several highly recognizable slogans before it. Its official global introduction was in 2003, making it one of the company's longest-running modern brand platforms.