What food brand did Levi Roots pitch on the BBC television series Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the BBC television series Dragon's Den.

Roots, whose real name is Keith Valentine Graham, appeared on the programme in 2007 to seek investment for his Caribbean-inspired sauce. The product was built around a family recipe and was presented with Roots's musical and reggae identity as part of its branding.

The pitch helped turn the sauce into a widely recognised commercial brand. The business later expanded beyond the original sauce into other food products, restaurants and branded ventures.

The name is sometimes shortened in casual conversation, but the product associated with Roots's Dragon's Den pitch is specifically Reggae Reggae Sauce. The appearance is also remembered as one of the programme's most commercially successful entrepreneur stories.