What does the name of the tequila brand 1800 refer to?

The name of the tequila brand 1800 refers to the year 1800.

The brand uses 1800 as a reference to the period when tequila was first being aged in oak barrels. Its name connects the spirit with an era of changing tequila production, although the brand itself is much newer than the year printed in its name.

1800 Tequila is produced by the Beckmann family, the same family associated with José Cuervo. The range includes several expressions, including silver, reposado, añejo, and extra añejo tequilas. The bottle’s angular design and distinctive stopper are important parts of its visual branding.

A common misunderstanding is that 1800 indicates a tequila’s age, proof, or founding year. It is a historical reference used as the brand name; it does not mean that the tequila was distilled in 1800 or aged for that many years.