What company was founded by Dragon's Den investor Rachel Elnaugh?

Dragon's Den investor Rachel Elnaugh founded the experience-gift company Red Letter Days.

Red Letter Days sold vouchers for unusual experiences, including driving, leisure and entertainment activities. Elnaugh established the business in 1989, and it became one of the prominent experience-gifting brands in Britain. The company helped make her a recognizable entrepreneur before she joined the first UK Dragon's Den panel.

Red Letter Days later encountered serious financial difficulties and entered administration in 2005. Entrepreneur Peter Jones acquired the brand and certain assets, allowing the name to continue under new ownership. This created a notable connection between two people associated with the programme.

A common mix-up is to attribute Red Letter Days to Peter Jones because he rescued the brand. Elnaugh founded the original business; Jones subsequently bought and developed the brand after its financial collapse.