Steven Bartlett co-founded Social Chain before joining the British Dragons' Den panel.
Social Chain is a social-media marketing and advertising company founded by Bartlett and Dominic McGregor. The business became known for using online communities, social platforms and digital storytelling to build attention around brands.
Bartlett's experience in digital entrepreneurship helped distinguish him from Dragons whose careers were rooted mainly in retail, manufacturing or conventional investment. He joined the television panel in 2022, becoming the youngest Dragon in the British programme's history at that point.
Hawes & Curtis is linked with Touker Suleyman, while Red Letter Days is associated with Rachel Elnaugh. Moonpig is another well-known British business but is not Bartlett's company. These comparisons help separate the businesses connected with different Dragons.