What company did Sara Davies found before joining the British television show Dragon's Den?

Sara Davies founded Crafter's Companion before joining the British television show Dragon's Den.

Crafter's Companion began as a business serving the paper-crafting market and became known for tools, materials and other products for creative hobbies. Davies founded the company while she was still a student, turning a practical product idea into a growing commercial enterprise.

The company’s development gave Davies experience in product design, manufacturing, marketing and retail. Those skills are directly relevant to the types of consumer businesses often presented on Dragon's Den.

Crafter's Companion is sometimes confused with Davies’s television role because both are central to her public profile. The company is her entrepreneurial venture; Dragon's Den is the programme on which she became an investor in 2019.