What company did Sara Davies found before becoming an investor on the British show Dragons' Den?

Sara Davies founded Crafter's Companion before becoming an investor on the British show Dragons' Den.

Crafter's Companion is a craft-supplies company that began after Davies developed a product to help crafters make envelopes for handmade cards. The business grew from a student-era idea into an international craft brand with products, tools and educational content.

Davies joined Dragons' Den as an investor in 2019. Her background in creating and scaling a specialist consumer business shaped the practical perspective she brought to pitches, especially in product development, retail and direct-to-consumer sales.

Crafter's Companion is distinct from general craft retailers such as Hobbycraft. Davies founded the company herself, whereas those other names are separate businesses and are not the source of her Dragons' Den background.