What company did Frank Liberto own when he marketed ballpark nachos?

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What company did Frank Liberto own when he marketed ballpark nachos? He owned Ricos Products.

Ricos Products was the San Antonio-based company behind Liberto's concession nachos. In 1976, the business supplied a cheese-sauce system that allowed stadium vendors to serve nachos rapidly with prepared tortilla chips, rather than melting shredded cheese for every order.

The company's role was more than branding. Its shelf-stable, pumpable sauce solved practical concession problems involving speed, storage, and consistency. Ricos later became closely associated with nacho cheese at ballparks, movie theaters, schools, and other high-volume venues.

The company name is sometimes confused with the product's inventor or with larger snack corporations such as Frito-Lay. Frank Liberto did not invent the original nacho dish; Ignacio Anaya created that earlier version in 1943. Liberto and Ricos Products helped create the modern American ballpark format that audiences recognize today.

Source: Wikipedia · fact-checked Sept. 2026

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