What company did Dragon's Den investor Sara Davies found before joining the programme?

Sara Davies founded Crafter's Companion before joining Dragon's Den.

Crafter's Companion began after Davies identified a market for a tool that made envelope-making easier. She developed the business while studying at university and grew it into a company serving crafters with tools, materials and other creative products. The company later expanded internationally and became the business most closely associated with her public entrepreneurial profile.

The name is sometimes misremembered because it sounds like a general description of a crafting brand. Crafter's Companion is the company's proper name. Davies joined Dragon's Den in 2019, but the company predates her television career and is the reason she brought direct experience in product development and retail to the investor panel.