What company did Dragons' Den investor Peter Jones found in 1998 as Phones International Group?

Dragons' Den investor Peter Jones founded Phones International Group in 1998.

Phones International Group was a telecommunications business created by Jones during the expansion of the mobile-phone market. The company traded in mobile phones and related services, helping establish the commercial experience that he later brought to Dragons' Den.

Jones had already pursued several ventures before joining the BBC programme, including businesses connected with technology, media and property. His entrepreneurial biography is therefore broader than the television role for which he is most widely recognized.

The name is often mixed up with Carphone Warehouse, a separate retailer founded by Charles Dunstone and Julian Hodge. Phones International Group was Jones's own company and should not be substituted with that similarly themed brand.