What company did Dragons' Den investor Peter Jones found in 1998 as a mobile-phone business?

Dragons' Den investor Peter Jones founded Phones International Group in 1998 as a mobile-phone business.

Phones International Group was part of Jones's early expansion in the telecommunications sector. The company operated in mobile phones and related communications, helping establish the business background that later made Jones one of the programme's best-known investors.

It is often confused with Carphone Warehouse or Vodafone because all are strongly associated with mobile communications. They are not the same company: Carphone Warehouse is a separate retailer, and Vodafone is a telecommunications network operator.

Jones's wider portfolio has included consumer brands, technology and media interests. On Dragons' Den, that experience has made telecommunications, consumer technology and scalable retail models recurring areas of interest, although each pitch is assessed on its own commercial prospects.