What company did Dragon Peter Jones establish in 1998?

Dragon Peter Jones established Phones International Group in 1998.

Phones International Group was a telecommunications business founded by Peter Jones as the mobile-phone market was expanding rapidly. The company formed part of the commercial background that made Jones particularly associated with technology, communications and consumer products when he appeared on Dragon's Den.

Jones became one of the programme’s original UK Dragons in 2005. His investment interests on the show have often included businesses with the potential to scale through branding, technology or distribution. His public image combines television investing with a much longer career in entrepreneurship.

The company should not be confused with Amstrad, which was founded by fellow Dragon Alan Sugar, or with Ryman, associated with Theo Paphitis. Those businesses belong to different entrepreneurs and are frequent points of confusion when identifying the Dragons’ commercial histories.