What color is Zara's logo?

Zara’s standard logo is black. The brand is generally represented by a black, all-capital ZARA wordmark, often placed on a white background.

The restrained black-and-white treatment has been part of Zara’s visual identity across several logo versions. The current wordmark, introduced in 2019 and designed by French agency Baron & Baron, uses tightly spaced overlapping letters, making the name appear more compact and fashion-editorial.

The answer is black rather than blue or red because Zara’s primary wordmark is monochrome black. In some applications, especially dark backgrounds or photographic campaigns, the logo may be reversed and appear white. That variation does not change the usual quiz answer: the canonical primary logo color is black.