What is the name of Zara's beauty line launched in 2021?

Zara’s beauty line, launched in 2021, is called Zara Beauty. The collection debuted in May 2021 as the retailer expanded beyond clothing, accessories and fragrance into color cosmetics.

Zara presented the line as a broad beauty range rather than a single makeup product. It included items such as lip products, eye makeup, face products, nail polish and makeup brushes, with a strong emphasis on varied shades and refillable packaging for selected products.

The name can be confused with informal descriptions such as “Zara Makeup” or “Zara Cosmetics,” but Zara Beauty is the official brand name. The launch also built on Zara’s earlier presence in perfumes and beauty-related products.

The move reflected a wider fashion-industry trend: clothing retailers were using their visual identity and large customer base to enter beauty. Zara’s global stores and online channels gave the line an immediate international distribution network.