The “Pretty Sad” Target-exclusive vinyl edition of Olivia Rodrigo’s album is pink.
Preorders for Target-exclusive vinyl editions began on April 6, 2026. The campaign offered a “Pretty Sad” pink edition and a “Hope Like Snow” white edition, giving collectors two distinct color variants tied to the album’s visual themes.
Pink and light blue are prominent colors throughout the promotional material and artwork for the album. The standard cover also places Rodrigo against a soft pink-and-blue sky, while promotional visuals frequently feature a pink babydoll dress.
The Target vinyl variants are separate from the official web-store picture disc and other physical formats. The album was also issued on cassette, CD, digital download, streaming, and standard LP editions.