What charity-house program did McDonald's begin in Philadelphia in 1974?

McDonald's began the Ronald McDonald House program in Philadelphia in 1974.

The first Ronald McDonald House opened near Children's Hospital of Philadelphia to provide families with a place to stay while their seriously ill children received medical treatment. The project grew from cooperation among Philadelphia Eagles players, hospital staff, local volunteers, and McDonald's restaurants.

The program also became connected with McDonald's branding because the company used its restaurant network and public profile to support fundraising. Donations from participating restaurants and customers helped expand the concept beyond Philadelphia into a larger charity organization.

Ronald McDonald House Charities later supported houses, family rooms, and other programs in many countries. The charity is separate from the McDonald's restaurant corporation, although McDonald's, franchisees, suppliers, employees, and customers have supported it. The first house is therefore a philanthropic milestone tied to the brand, not a restaurant opening.