What character served as the mayor of McDonaldland in McDonald’s advertising?

Mayor McCheese served as the mayor of McDonaldland in McDonald’s advertising.

Mayor McCheese was a human-sized character with a large cheeseburger for a head. His mayoral role gave McDonaldland a recognizable civic figure and added another layer to the fictional community surrounding Ronald McDonald and the other mascots.

The character appeared in McDonald’s advertising during the 1970s and was part of the company’s broader effort to turn menu items into memorable personalities. His name directly combines the political title “mayor” with “McCheese,” a branding-style pun based on McDonald’s naming conventions.

Mayor McCheese is sometimes confused with Officer Big Mac because both belonged to the same fictional setting and had official-sounding roles. They were different characters: Mayor McCheese was the city’s mayor, while Officer Big Mac was associated with law enforcement.