The brand of frozen waffles Eleven is especially fond of in “Stranger Things” is Eggo. The waffles become one of her most recognizable food preferences, particularly after she steals boxes from a grocery store and eats them while hiding in the woods during season 1.
Eggo waffles also help show Eleven’s unfamiliarity with ordinary life. Raised inside Hawkins National Laboratory, she has had little experience with normal childhood routines, so the sweet, easy-to-prepare waffles become a comforting discovery. Hopper later leaves Eggo waffles for her in the woods, hinting that she may still be alive after the season 1 finale.
Eggo was already an established frozen-food brand before the series debuted. The product was introduced in 1953, and its association with Eleven gave the brand renewed attention after “Stranger Things” premiered in 2016. A common mix-up is treating Eggo as a generic waffle type; it is a specific commercial brand, unlike alternatives such as Pop-Tarts or Toaster Strudel.