What advertising slogan did McDonald's use in the 1960s with the phrase “Look for the Golden Arches”?

“Look for the Golden Arches” was a McDonald's advertising slogan used in the 1960s.

The campaign encouraged motorists to identify McDonald's restaurants by their large yellow arches, turning a building feature into a nationwide visual brand cue. It helped connect the physical restaurant design with the company’s developing logo identity.

The slogan belongs to an earlier period than “You Deserve a Break Today,” which became famous in the 1970s. Both lines promoted McDonald's broadly, but “Look for the Golden Arches” focused specifically on finding the restaurants and recognizing their architecture.