What advertising slogan did McDonald's introduce in 1971 with the words “You Deserve a Break”?

McDonald's 1971 advertising slogan was “You Deserve a Break Today.”

The line appeared in a major McDonald's advertising campaign created by Needham Harper Steers. It presented a visit to McDonald's as a small, enjoyable pause in a busy day, linking the brand with convenience and personal reward.

The slogan became one of the company's best-known advertising phrases and was supported by television commercials and a memorable jingle. Its wording also helped shift the brand's message beyond speed alone toward mood and lifestyle.

It is sometimes confused with later McDonald's slogans such as “I'm Lovin' It,” which began in 2003. “You Deserve a Break Today” belongs to the early 1970s and is one of the classic slogans from the company's expansion period.