What advertising slogan did McDonald's introduce in 1971 with a song about taking a break?

McDonald's introduced the advertising slogan “You Deserve a Break Today” in 1971.

The campaign presented a visit to McDonald's as a pleasant pause in a busy day. Its musical presentation helped the line become one of the most recognizable advertising slogans in the company's history.

The slogan belongs to an earlier era of McDonald's advertising than “I'm Lovin' It,” which was introduced decades later. “Have It Your Way” is associated with Burger King, making it a common mix-up when recalling fast-food slogans.

The campaign illustrates how McDonald's branding expanded beyond logos and restaurant design. Repeated phrases and jingles gave the chain a verbal identity that could be remembered even when the Golden Arches were not visible.