What 1992 McDonald's slogan asked customers whether they had taken their break?
Answer
Have You Had Your Break Today?
McDonald's used “Have You Had Your Break Today?” as a slogan in 1992.
The question-shaped line presented a visit to McDonald's as a short pause in the day rather than only as a meal purchase. It continued the brand's long association between McDonald's restaurants and taking a break, while giving the idea a more direct, conversational form.
The slogan belongs to the period between the company's major “Food, Folks and Fun” messaging and the later campaigns that emphasized the McDonald's name and customer experience. McDonald's has used many slogans at the same time in different countries, so advertising timelines can vary by market.
It is easy to confuse this line with “You Deserve a Break Today,” the famous 1970s slogan. The two phrases share the idea of a break, but they are separate campaign lines from different periods.