What 1990s McDonald's slogan was used in the campaign built around the phrase “Did somebody say…”?
Answer
Did somebody say McDonald's?
The 1990s McDonald's slogan was “Did somebody say McDonald's?”
The line worked as a conversational advertising device: one person appeared to mention McDonald's, and the phrase prompted an enthusiastic response. This approach made the brand name itself the memorable endpoint of the joke or exchange.
McDonald's used many short, repeatable slogans during the 1990s as television advertising became increasingly character-driven and situation-based. The wording of these campaigns often changed by market and by commercial, so individual advertisements may use related variations.
The line should not be confused with “You Deserve a Break Today,” which belongs to the early 1970s, or “I'm Lovin' It,” which began in 2003. Those slogans represent different eras of McDonald's brand communication.