Under Armour’s health and fitness app UA Record launched in 2015.
Under Armour unveiled UA Record on January 6, 2015, at the Consumer Electronics Show in Las Vegas. The app was designed as a digital health platform that combined activity tracking, workout logging, health data and social challenges in one service.
UA Record was available for both Apple and Android devices at launch. It could collect information such as steps, workouts and sleep, while also letting users share progress and participate in challenges. The launch reflected Under Armour’s broader push beyond clothing into connected fitness.
The app was part of a growing digital ecosystem that later included technology from Under Armour’s connected-fitness acquisitions, including MapMyFitness, Endomondo and MyFitnessPal. A common mistake is placing the launch in 2014 because Under Armour acquired MapMyFitness in 2013; that acquisition preceded UA Record rather than dating its release.