Under Armour sponsors an annual high school football game called the Under Armour All-America Game.
The event brings together many of the highest-rated senior football players in the United States. It is an all-star showcase rather than a regular-season high school contest, giving elite recruits a national stage before they begin college careers.
The game was first played in 2008 and has been associated with major recruiting coverage. ESPN has broadcast the event, helping turn it into a prominent fixture on the high school football calendar. Players selected for the roster are commonly described as Under Armour All-Americans.
A common mix-up is confusing the event with generic terms such as “All-Star” or “All-Pro.” “All-Star” describes the format, but “All-America” is the official name used in the title. “All-Pro” is generally associated with professional football honors, not this high school showcase.