The tagline “Welcome to the Party” comes from the 1998 movie 54. The film is a fictionalized drama about Studio 54, the legendary New York City nightclub that became famous for its celebrity guests, extravagant atmosphere and late-1970s disco culture.
54 follows Shane O’Shea, played by Ryan Phillippe, as a young New Jersey man who becomes a bartender at the club. Mike Myers portrays co-owner Steve Rubell, while Salma Hayek and Neve Campbell are also part of the ensemble cast. The story explores the nightclub’s glamour as well as its excesses and eventual downfall.
The title refers to Studio 54’s address at 254 West 54th Street in Manhattan, commonly shortened to “54.” The tagline captures the film’s invitation into the club’s seductive party world, but the movie also shows the darker side of fame, drugs and celebrity culture. It is often confused with taglines from other nightclub or party-themed films.