The Snickers chocolate bar is manufactured by the American company Mars. Its familiar combination of nougat, caramel, peanuts, and milk chocolate made it one of the world's best-known candy bars.
Mars introduced Snickers in 1930. The name reportedly came from Snickers, a horse favored by the Mars family. The bar was developed during the company's early expansion of its confectionery business and became part of Mars's global brand portfolio.
Snickers is often confused with other major candy brands because the chocolate-bar market includes companies such as Hershey, Nestlé, and Cadbury. Those companies make their own prominent products, but Snickers belongs to Mars, Inc., whose portfolio also includes brands such as M&M's, Milky Way, and Twix.
The original bar has inspired many variations, including miniatures, dark-chocolate versions, ice-cream bars, white-chocolate editions, and protein-oriented products. Formulations and product availability can vary by country, but the brand owner remains Mars.