The Ford Edsel automobile marque was named after which person?

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The Ford Edsel automobile marque was named after Edsel Ford.

Edsel Ford was Henry Ford’s only child and served as president of Ford Motor Company from 1919 until his death in 1943. Ford named the new marque after him when it launched for the 1958 model year.

The Edsel was intended to fill a perceived gap in Ford’s product range between Ford and Mercury. Its development involved extensive market research and promotional spending, but the cars arrived during an economic downturn and faced styling criticism, including reactions to the distinctive vertical grille.

Edsel sales were far below Ford’s expectations, and production ended during the 1960 model year. The marque is remembered as a famous commercial failure, but Edsel Ford himself was an important Ford executive rather than the name of the vehicle’s designer.

Source: Wikipedia · fact-checked Sept. 2026

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