The brand name Evisu refers to which Japanese deity?

The Evisu brand name refers to Ebisu, a Japanese deity associated with prosperity and fishermen.

Evisu is a Japanese denim brand founded in Osaka in 1991 by Hidehiko Yamane. Yamane named the company after Ebisu, whose name is also commonly rendered as Ebis or Ebisu in English-language references. The spelling “Evisu” helped form the brand’s distinctive identity.

Evisu became especially known for premium Japanese selvage denim and hand-painted seagull motifs on the back pockets. These markings are often called “seagulls” and can vary in color, size, and decoration across different garments.

Ebisu is one of Japan’s Seven Lucky Gods and is traditionally connected with good fortune, commerce, fishing, and prosperity. Evisu is therefore not named after a place or a denim-production technique. The brand’s Japanese origin and artisanal approach also distinguish it from large American workwear labels such as Levi’s, Lee, and Wrangler.