On what Paris street is the flagship Dior boutique located?

The Dior flagship boutique is located on Avenue Montaigne in Paris.

The historic address is 30 Avenue Montaigne, in the city’s 8th arrondissement near the Champs-Élysées. Christian Dior established his couture house there in 1946, and the location became closely associated with the brand’s identity before his first collection was presented in 1947.

The street is one of Paris’s major luxury-fashion destinations, lined with houses including Chanel, Louis Vuitton, Valentino and Dior. A common mix-up is confusing the street with the Champs-Élysées, which is nearby and also has luxury retail, or with Rue du Faubourg Saint-Honoré, another important Paris fashion street.

After more than two years of renovation, 30 Montaigne reopened in March 2022. The expanded Dior site now combines the boutique with haute couture salons, exhibition spaces, gardens, dining and other visitor experiences, reinforcing its role as the house’s symbolic home.