On "The Simpsons", where does Apu work?

The story behind the answer

On “The Simpsons,” Apu works at the Kwik-E-Mart. The Springfield convenience store is one of the series’ most recognizable recurring locations, selling groceries, snacks, cigarettes, lottery tickets, and the fictional frozen drink known as the Squishee.

Apu Nahasapeemapetilon is introduced as the store’s proprietor and is often shown working extremely long hours. His business relationship with the store is a recurring source of stories involving robberies, health inspections, shortages, and clashes with Springfield customers. The Kwik-E-Mart also serves as a frequent meeting place for Homer, Bart, and other residents.

The name is a parody of convenience-store branding, especially the familiar “quick mart” idea. A common mix-up is calling it the “Quick-E-Mart”; the official spelling is “Kwik-E-Mart,” with a K. The store later became a real-world promotional attraction, including a permanent Simpsons-themed location in Myrtle Beach, South Carolina, where visitors could buy branded merchandise and Squishee-style drinks.

Source: Wikipedia · fact-checked Aug. 2026

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