On the BBC show Dragon's Den, which two Dragons invested in Reggae Reggae Sauce?

On the BBC show Dragon's Den, Peter Jones and Richard Farleigh invested in Reggae Reggae Sauce.

Levi Roots pitched his Caribbean-style sauce on Dragon's Den in 2007. He sought investment to expand production and distribution, and accepted an offer from Peter Jones and Richard Farleigh: £50,000 in exchange for a 40% stake in the business.

The appearance helped turn the sauce into a nationally recognised brand and supported the growth of a wider food business under the Reggae Reggae name. Roots became one of the programme's most memorable entrepreneurs because his music, personal story, and product presentation stood out alongside the commercial opportunity.

Viewers sometimes remember only Peter Jones because he remained a Dragon for many years, while Farleigh was on the panel for a shorter period. Both investors were part of the deal shown in Roots's pitch.