On Dragon's Den, Kelly Hoppen was associated with the luxury interior-design brand Kelly Hoppen Interiors.
Kelly Hoppen built her career as an interior designer and developed a recognisable style based on neutral colours, clean lines and an emphasis on texture. Kelly Hoppen Interiors became the name used for her design practice and related products.
Hoppen joined Dragon's Den in 2013 and remained on the programme for two series. Her professional background made her distinct from Dragons whose main businesses were retail, telecommunications or food. She brought expertise in design, licensing and luxury consumer goods to the panel.
The brand name should not be confused with the separate careers of Deborah Meaden or Sara Davies. Meaden is primarily known for investments and leisure businesses, while Davies founded Crafter's Companion. Hoppen’s defining pre-television field was interior design.