Steven Bartlett joined the British television show Dragon's Den in 2021.
Bartlett became a Dragon as a technology and media entrepreneur rather than through a traditional retail or manufacturing career. He co-founded the social-media marketing agency Social Chain and later became known for The Diary of a CEO podcast, which discusses business, psychology and personal development.
His appointment brought a younger digital-business perspective to the panel. Bartlett was born in 1992 and was widely reported as the youngest Dragon when he joined the programme, making his appointment notable within the show's history.
The year is sometimes confused with the first broadcast year of his podcast or with the year in which Social Chain expanded internationally. The Dragon's Den appointment itself occurred in 2021, when he joined the existing panel for the programme's nineteenth series.