Steven Bartlett became a Dragon on the British television series Dragons' Den in 2021.
Bartlett is a British entrepreneur, author and podcaster best known as the co-founder of the social-media marketing agency Social Chain. His appointment added a younger investor with a background in digital businesses, online communities and technology-led brands. He joined the programme for its nineteenth series, which aired in the early 2020s.
His arrival reflected the changing kinds of companies presented in the Den. Earlier panels were strongly associated with retail, manufacturing, property and traditional consumer products, while later entrepreneurs increasingly pitched software, online platforms and creator-focused businesses.
Bartlett is not the programme's first presenter and did not create the Dragons' Den format. He is an investor on the panel, alongside Dragons whose careers began in earlier commercial sectors. The year 2021 identifies his appointment, while the nineteenth series identifies the particular run in which viewers first saw him negotiating with entrepreneurs.