Sara Davies joined the Dragon's Den investment panel in 2019.
Davies became a Dragon in 2019 after building Crafter's Companion into a successful craft-products company. Her appointment added an investor whose experience centred on product development, manufacturing, retail, and the enthusiast-craft market.
The year is easy to confuse with the launch dates of her businesses. Davies founded Crafter's Companion in 2005, so the company had been operating for fourteen years before she joined the programme. Her television role was therefore a later stage in an established entrepreneurial career, rather than the beginning of her business story.
Davies joined after a period in which Dragon's Den had already changed its panel several times. She became particularly associated with pitches involving consumer products, craft, family businesses, and manufacturing. The date 2019 identifies her arrival on the regular panel; it does not refer to the founding of Crafter's Companion or to the first broadcast of Dragon's Den.