Steven Bartlett became a Dragon on the British programme Dragon's Den in 2021.
Bartlett joined the investor panel for the programme's nineteenth series, becoming one of the show's younger Dragons. He is known for co-founding the social-media marketing agency Social Chain and for presenting The Diary of a CEO podcast.
His arrival represented a change in the programme's investor profile. Bartlett brought experience from digital marketing, online communities and technology-focused businesses, areas that were increasingly important to entrepreneurs pitching modern consumer brands.
The year is sometimes confused with the year his podcast became widely prominent or with the year Social Chain expanded internationally. Those milestones belong to different parts of his career. His appointment to Dragon's Den specifically occurred in 2021, and he later left the regular panel after the twenty-first series.