Dragon's Den investor Steven Bartlett co-founded the agency Social Chain in 2014.
Bartlett established Social Chain with Dominic McGregor. The company focused on social-media marketing and digital communications, reflecting the growing commercial importance of online communities and creator-led media.
Social Chain expanded internationally and became one of the main businesses associated with Bartlett before he joined Dragon's Den. His career also included entrepreneurial and podcasting work, particularly through The Diary of a CEO.
The company was founded in 2014, not when Bartlett first appeared on television. His appointment as a Dragon came much later, so the two dates are easy to confuse when tracing his career.