Peter Jones established Phones International Group in 1998.
Phones International Group was a telecommunications business associated with Peter Jones's early entrepreneurial career. The company operated during the rapid expansion of the mobile-phone market, a period when consumers and businesses were adopting cellular technology at exceptional speed.
Jones later became one of the original investors on the British Dragon's Den panel. His technology, retail and consumer-business experience helped define the profile he brought to the programme, where he assessed entrepreneurs seeking funding and strategic support.
The year 1998 refers to the establishment of Phones International Group, not to Jones's arrival on television. Dragon's Den premiered several years later, in 2005, so the two dates should not be conflated.