Dragon's Den introduced Sara Davies as a Dragon in 2019.
Davies is a British entrepreneur who founded Crafter's Companion, a company serving people interested in craft, stationery, and related creative products. Her appointment added a Dragon whose business experience was rooted in product development, direct selling, retail, and craft-focused commerce.
She joined the programme for its seventeenth series. Her appearance is notable because Crafter's Companion began from a practical product idea and grew into an international business, giving her a perspective closely connected with the kinds of founders who enter the den.
The year is sometimes confused with the broadcast year of a later series or with the dates of other panel changes. Davies's appointment was announced and associated with 2019. She is also distinct from later additions such as Steven Bartlett, who joined in 2021, and from former Dragons whose time on the panel had already ended.