Adidas's North American headquarters is located in Portland, Oregon.
This headquarters differs from Adidas's global headquarters, which is in Herzogenaurach, Germany. Portland became Adidas's North American base because of the region's strong sporting culture and its connections to basketball, soccer, and outdoor athletics.
The Portland campus has served as an important center for Adidas's North American design, marketing, and business operations. The company also operates other offices and facilities across the continent, so a regional headquarters should not be confused with the global corporate headquarters.
Adidas was founded by Adolf Dassler in Germany in 1949, after a split between Adolf and his brother Rudolf Dassler. Rudolf later founded Puma. That family history explains why two globally recognized sportswear companies emerged from the same German background.