In which Swedish city is the denim brand Nudie Jeans headquartered?

Nudie Jeans is headquartered in Gothenburg, Sweden.

Nudie Jeans was founded in 2001 by Maria Erixon, Joakim Levin, and Palle Stenberg. The company emerged from Sweden’s fashion and denim scene and became known internationally for dry denim, visible wear patterns, and a repair-oriented approach to extending the life of jeans. Gothenburg, Sweden’s major west-coast port city, remains central to the brand’s identity and corporate base.

The headquarters answer is easy to confuse with Stockholm because Stockholm is Sweden’s capital and a major fashion center. It is also different from the locations of individual stores, repair facilities, or retail partners, which have appeared in many countries. A company’s headquarters identifies its principal organizational base, not necessarily the city where every garment is designed or manufactured.

Nudie’s Swedish origins are also part of its naming and brand story, but the jeans are not defined simply by being made in Sweden. Like many international apparel companies, Nudie has used manufacturing partners in different countries. Its Gothenburg headquarters instead points to the brand’s continuing Swedish corporate roots.