In which series did the British television programme Dragon's Den introduce entrepreneur Sara Davies as a dragon?

The story behind the answer

Dragon's Den introduced entrepreneur Sara Davies as a dragon in series 17.

Davies joined the BBC programme as an investor after building Crafter's Companion, a company she founded while still a student. The business began with a product designed to help people make cards and developed into an international craft-supplies company.

Her appointment added a dragon with specialist experience in crafting, retail, manufacturing and direct-to-consumer sales. Those areas are particularly relevant to many pitches involving practical products, creative businesses and consumer brands.

Series numbers can be confusing because the programme has been broadcast for many years and different platforms may describe episodes by transmission date or series. Sara Davies's Dragon's Den debut is identified with the seventeenth British series, not the eighteenth. She later became associated with the show's modern panel alongside established investors.

Source: Wikipedia · fact-checked Sept. 2026

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