In which country was McCafé first introduced by McDonald’s in 1993?

McDonald’s first introduced McCafé in Australia in 1993.

The McCafé concept began in Melbourne, Australia, as a café-style extension of the McDonald’s restaurant. It offered espresso-based drinks and a more café-oriented environment, helping the company compete in markets where independent coffee shops were important parts of everyday life.

The concept later expanded internationally and became a major part of McDonald’s beverage branding. McCafé counters and menus have varied by country, but the name generally signals specialty coffee served within or alongside a McDonald’s restaurant.

The United States is a frequent wrong answer because McCafé became highly visible there later. However, its origin was Australian, and the 1993 Melbourne launch came years before the concept reached many other markets. McCafé is therefore an example of a local innovation that became global branding.