In which country did McDonald's first launch the McCafé concept?

McDonald's first launched the McCafé concept in Australia.

The first McCafé opened in Melbourne in 1993. It was created to give McDonald's restaurants a more café-like coffee identity, with espresso-based drinks and a setting intended to appeal to customers seeking an alternative to traditional fast-food beverages.

The concept was developed by Australian McDonald's licensee and executive Annette Brindell, and it spread rapidly after its initial success. McCafé later became an important sub-brand in many international markets.

People often assume the concept began in the United States because McDonald's is an American company. In fact, the first McCafé was an Australian innovation that McDonald's subsequently expanded internationally.